Safaricom’s Ziidi Money Market Fund (MMF) is a digital investment platform on M-PESA where you can invest as little as KES 100 and earn daily interest. Launched in 2024, Ziidi aims to promote financial inclusion by giving Kenyans a simple way to grow their wealth.

How Does Ziidi Work?

Ziidi is a unit trust where you invest your M-PESA wallet funds into the money market fund. The funds are managed by licensed fund managers—Standard Investment Bank and ALA Capital Limited—who invest in low risk financial instruments like government securities and corporate bonds. You can check your investment and interest daily through the M-PESA App or by dialing *334#.

How to Join Ziidi

To start investing with Ziidi:

  • M-PESA App:

    1. Download and log in to M-PESA App.

    2. Go to ‘Financial Services’ and select the Ziidi icon.

    3. Follow the prompts to sign up.

  • USSD:

    1. Dial *334# on your mobile phone.

    2. Select ‘Wealth’ or ‘Ziidi’.

    3. Follow the instructions to register.

No paperwork is required and it’s all PIN secured.

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Interest Calculation

Ziidi has competitive interest rates with daily returns. Fund management fee is 2% per annum and returns shown are net of the fee. 15% withholding tax applies to the interest earned as per Kenyan tax laws.

Accessing and Managing Your Ziidi Account

You can access your Ziidi account through:

  • M-PESA App: A user friendly interface to monitor investments and do transactions.

  • USSD Code (*334#): Access Ziidi services on any mobile phone including feature phones.Deposit and withdrawal between M-PESA wallet and Ziidi account is free and funds are available instantly. Minimum investment is KES 100 and minimum withdrawal is KES 10. There’s no maximum investment limit but M-PESA daily transaction limit of KES 500,000 and per-transaction limit of KES 250,000 applies.

Ownership and Management

Ziidi is a joint venture between Safaricom and licensed fund managers—Standard Investment Bank and ALA Capital Limited. Safaricom provides the technology and the fund managers manage the investments and fund administration.

Launch Date

Ziidi was launched in late 2024 and got regulatory approval in November 2024. Since public open in December 2024, the fund has grown to KES 6 billion in assets under management as of March 2025.

Conclusion

Ziidi MMF is a simple and secure way for Kenyans to invest and grow their wealth through M-PESA. With low barrier to entry, competitive interest rates and seamless integration with M-PESA, Ziidi is a big step towards financial inclusion and investment accessibility in Kenya.