Tanzanian singer Zuchu has released a new song titled “Utaniua,” which has already gained over a million views on its music video within hours of its release. The song tells the story of a young woman who is being pressured to marry a man chosen by her father but instead chooses to run away with her lover, played by Zuchu’s boss and collaborator Diamond Platnumz.
The song’s lyrics describe how the couple’s relationship started as a joke but became serious over time. On the day of her wedding, Zuchu flees, leaving her family and soon-to-be-in-laws to search for her. Her father’s attempts to explain the situation to the groom’s family are ignored, and Zuchu and Diamond escape to the city to start a new life together.
Interestingly, Zuchu and Diamond, along with other artists signed to WCB Records, often release the audio for their songs a month or two before releasing the music video. This strategy seems to be successful for them, as they have built up a dedicated fanbase eager to see the visuals that accompany their music.
Overall, “Utaniua” is a romantic story with some twists and turns, showcasing the talents of two of Tanzania’s most popular artists. The song’s popularity and unique storyline demonstrate the power of music to captivate and inspire audiences.