The Kenya Investment Authority (KIA) has taken a significant step towards promoting Kenya’s investment opportunities by partnering with CNN. This move aims to position Kenya as a preferred destination for foreign investment and export promotion. The KIA’s package includes media training for Kenyan journalists, which will enhance their ability to tell the story of investment in Kenya effectively. This partnership is one of the deals overseen by the Cabinet Secretary for Investments, Trade and Industry, Moses Kuria, during his recent global tour to market Kenya.
The collaboration with CNN is a positive step towards attracting more foreign investment to Kenya, and it highlights the country’s potential for growth and development. It also demonstrates the government’s commitment to creating a conducive business environment that encourages local and foreign investors to invest in the country.
Moreover, the meeting between the Cabinet Secretary and the United States Trade and Development Agency (USTDA) Director to build more partnerships in the private sector is an excellent opportunity for Kenya to strengthen its economic ties with the United States. Such partnerships are likely to spur economic growth, create job opportunities, and improve the country’s overall development.