Isuzu East Africa has introduced a unique version of its popular D-Max model called the “Eliud Kipchoge 1:59 Limited Special D-Max Edition.” This special edition pickup truck pays tribute to the extraordinary achievements of the legendary marathoner, Eliud Kipchoge.
During the launch event, Rita Kavashe, Managing Director of Isuzu East Africa, expressed that the sporty vehicle aims to celebrate and honor Kipchoge’s remarkable athletic accomplishments. Kavashe further emphasized the alignment of Eliud Kipchoge’s professional values with the character of the Isuzu brand, making him an ideal brand ambassador for the Isuzu D-Max.
“Our partnership with Mr. Eliud Kipchoge has been truly remarkable, as we found a kindred spirit in him. The production of this limited edition premium D-Max pickup truck serves as a commemoration of Eliud’s inspiring sporting legacy,” Rita Kavashe stated.
In recognition of Kipchoge’s sporting legacy, Isuzu will manufacture only 159 units of this special edition vehicle. This figure represents the significance of his notable achievements, including his record-breaking sub-two-hour INEOS Marathon in 2019, securing a second Olympic Gold in 2021, and setting a world record at the 2022 Berlin Marathon.
Kavashe highlighted that Isuzu East Africa’s decision to develop this exceptional vehicle is a testament to Kipchoge’s outstanding accomplishments, as it embodies the strength, discipline, and sporting legacy personified by the marathon champion.
Expressing his gratitude, Eliud Kipchoge expressed his appreciation to the Isuzu team for honoring him by naming a new pickup truck model after him. He commended their dedication and hard work in transforming the vision into a tangible reality. Kipchoge emphasized that the vehicle represents not only his personal achievements but also embodies the spirit of strength, resilience, and excellence that drives individuals forward.
The partnership between Isuzu and Eliud Kipchoge serves as a testament to Isuzu’s commitment to supporting the development of local sports talent. This collaboration marks the first time that a local automotive brand has named a vehicle model after a sports personality. The Limited Special D-Max Edition is expected to be available for customers in September this year, and interested buyers can place pre-orders at Isuzu’s Sales offices on Mombasa Road.
Isuzu EA has established a strong relationship with Kipchoge since 2017 when the marathon legend became the brand ambassador for the Isuzu D-Max. The company has been actively collaborating with the Eliud Kipchoge Foundation to enhance the well-being of the community through initiatives focused on education, sports talent development, and environmental conservation.