Globetrack International, a locally established expert in media monitoring and analysis solutions, achieved a remarkable feat by outshining global giants in media monitoring, subsequently securing two prestigious awards at the International Association for the Measurement and Evaluation of Communication (AMEC) Awards.
During the Gala Dinner Ceremony at Church House, Westminster, London for the AMEC Global Communication Effectiveness Awards, Globetrack International emerged as a standout winner.
This year’s shortlist for the AMEC Global Communication Effectiveness Awards featured only one Sub-Saharan Africa media measurement solutions provider: Globetrack International, a boutique media monitoring firm despite its size.
In collaboration with the Kenya Human Rights Commission (KHRC), the company won a Gold award in the Best Use of Measurement for a Single Event category, showcasing their media analysis of Kenya’s 2022 General Elections.
Globetrack International, in another collaborative effort with the Association of Kenya Insurers (AKI), earned a Silver Award under the Most Impactful Client Recommendations category for their measurement study on the “Simplifying Insurance” project.
Esther Kagiri, the Managing Director of Globetrack International, expressed her excitement over the awards, characterizing them as a well-deserved tribute to media measurement professionals and integrated marketing communications experts who consistently maintain world-class standards.
Ms. Kagiri enthusiastically stated, “We at Globetrack are elated to align with the world’s premier media measurement and evaluation firms; this affiliation underscores our unwavering commitment to delivering superior intelligence in communications for our discerning clientele.” She further added, “The Gold and Silver awards serve as an accolade not just for us but primarily honor clients like the Kenya Human Rights Commission or AKI; simultaneously acknowledging, with great appreciation, the efforts of our dedicated team: a group composed exclusively of skilled professionals leveraging proprietary tools for groundbreaking media measurements.”
Celebrating excellence in communication measurement, the global AMEC Awards program enters its 21st year, acknowledging outstanding work and emphasizing the vital importance of research, measurement insights, and analytics within communicative fields.
AMEC, the International Association for Measurement and Evaluation of Communication, hosts the AMEC Global Communication Effectiveness Awards. As the world’s largest body of media intelligence and insights professionals, it represents engaged organizations in media evaluation, communication research, analysis, and evaluation, providing crucial insights into these practices.