Safaricom showcased game changing innovations at the Decode 3.0 summit at the Sarit Expo Centre, Nairobi. The event introduced two major developments: Video Ring Back Tones (VRBT) and Daraja 3.0, big leaps in customer experience and developer empowerment.

Video Ring Back Tones (VRBT): A Whole New Level of Personalization

Safaricom introduced Video Ring Back Tones (VRBT)—the first of its kind—moving away from traditional audio ring back tones. VRBT allows subscribers to play video clips to callers while waiting for them to answer.

Key Features of VRBT

  • Customization: Users can choose from music videos, personalized messages and promotional content to enhance the caller’s waiting experience.

  • Business: Companies can use VRBT to push brand messages, special offers and product launches and turn idle waiting time into marketing opportunity.

  • Monetization: Content creators and advertisers can use VRBT to deliver targeted video content and open up new revenue streams and customer engagement.

Daraja 3.0: Empowering Developers in the M-PESA Ecosystem

Safaricom also launched Daraja 3.0, the latest version of its developer platform that simplifies M-PESA integration for businesses and developers.

With over 100,000 developers already on Daraja, the new release brings more security, flexibility and accessibility for seamless payment integration.

Key Features of Daraja 3.0

  • Advanced APIs: More secure and flexible APIs for M-PESA payment integration for businesses.

  • Developer Support: Comprehensive documentation, tutorials and dedicated support team for easier onboarding and implementation.

Safaricom’s Vision: Becoming a Tech Company by 2030

Addressing the summit, Safaricom Group CEO Dr. Peter Ndegwa said these innovations are in line with Safaricom’s strategy to become a tech company (TechCo) by 2030.The summit also highlighted Safaricom’s partnerships with Huawei, Dell, Oracle and AWS, and its commitment to innovation and Kenya’s Vision 2030.

The Future of Digital in Kenya

With VRBT and Daraja 3.0, Safaricom is leading digital transformation, customer experience and new opportunities for businesses, developers and content creators. These will shape East Africa’s digital future and economic growth.